As PR professionals developing communications strategies for technology brands that are fueling innovation across a variety of sectors, it is vital to keep a pulse on the ever-evolving technology landscape. With new companies, products and innovations emerging every day, keeping our clients competitive and relevant means having an understanding of the top trends accelerating forward, as well as trends that are on the decline.
At Borders + Gratehouse, we call this trendscapping – mapping out trends bubbling to the top and those that are beginning to sink. Last week, some of Silicon Valley’s greatest minds, including venture capitalists from Bessemer Venture Partners, Menlo Ventures, Draper Fisher Jurvetson, Sequoia Capital and Charles River Ventures, shared their predictions looking five years into the future at the Churchill Club’s 15th Annual Top 10 Tech Trends. Here are my top five favorite forecasts for the future:
- EyePhones will replace iPhones. Technology will give you an immersive and interactive experience – imagine being on vacation in Spain, chatting with a local, and your technology is translating Spanish to English for you without you even clicking a button or consulting Siri.
- The “Right Now” Economy. The combination of mobile technology, crowds, the cloud and big data allow the critical mass to have the ability to share and access data anytime, anywhere, through any device. Today, technology innovators like Twitter allow us to share real-time updates as well as receive them from the masses. Uber and SideCar help ride-seekers access a community of drivers immediately through their Smartphones. The “Right Now” Economy appears to already be happening, right now.
- Deus Ex Machine Learning Innervates Tech Frontier. Every industry will utilize big data and machine learning, allowing our technology to make decisions similar to the common sense of humans. Imagine driver-less cars or other technology making decisions for you based on understanding and tracking of your behavior. Companies like Guavus are using real-time data analytics to help telecommunications companies can make real-time decisions that help enhance customer user experience.
- The Individual Revolution. Technology empowers us to be independent, both personally and professionally. We are already seeing examples of this, as companies like Elance and eBay are revolutionizing the working landscape to empower people to run their own businesses and be their own bosses.
- Personalized medicine. Currently, most doctors prescribe the same medicine to all individuals with the same ailment or disease, often not taking into consideration the whole patient With the amount of medical data and records growing, doctors will be able to make decisions based on a holistic understanding of an individual’s health and can tailor medicine to an individual’s genome.
While all of the panelists’ predictions were interesting and exciting to consider, the overarching theme woven across all of all these predictions appeared to be Big Data and developing technology platforms that empower people to make real-time decisions and connect with the right people. As we continue to zoom into the future, we’re excited to see companies and people who are transforming and revolutionizing these spaces.
By: Robin Shin