Just as the Web has changed the way we shop, get information and even date, it is now fundamentally changing the way we work. A major communications objective for our firm was to promote Elance as the driver for this “New World of Work.”
Borders + Gratehouse focused on the following objectives: (1) showcase the new way people are working (outside the traditional cubicle, online, in coffee shops), (2) be the voice for online work, (3) attract and support quality service providers, and (4) build a circle of trust with top businesses, service providers, industry pundits, and partners.
The results have been impressive. B + G secured 1,000+ articles on Elance and “The New World of Work.” The Elance Work Index generated 50+ articles in less than seven months and positioned Elance as a thought leader on employment trends. And PR secured influential voices telling the Elance story including Tory Johnson, Workplace contributor for Good Morning America; Tim Ferris, author of “The Four Hour Work Week;” and Ramon Ray, Technology Evangelist, Smallbiztechnology.com, and author of “Technology Solutions for Growing Businesses.”
But most importantly, in contrast to rising unemployment numbers, hiring on Elance is growing at a dramatic rate – up more than 40% since 2008. The site has surpassed $245,000,000 in earnings made by freelancers and is part of a broader shift in the traditional labor market.
Check out Elance CEO, Fabio Rosati, on CNBC discussing the freelance revolution in the video below.