For those who haven’t noticed, social media world has exploded in the past few years with many new ways to share news, show off expert insight, and start conversations with fans and followers of your company.
In this post I am highlighting a slightly less-celebrated social media outlet. Between the time it takes to maintain a Facebook fan page and Twitter account, it’s easy to forget about how important it is to offer a company blog with information that’s fresh and fun to read. Here are a few of my favorites:
Rackspace, the Austin-based cloud hosting provider has a blog that is packed with content and fun to read. With interesting posts and cloud industry insights from tech veterans and in-house communications staff, interviews with industry leaders spun up by freelance writers and lively infographics, Rackspace is making thinking and talking about the cloud fun.
Pinterest, everyone’s favorite time-suck, has an equally addictive blog called “Oh, How Pinteresting.” The blog operates much like the Pinterest site itself, with a simple and media-heavy look. Content is filled with features that include advanced user tips for Pinterest, and even a section for “Pinterviews” with top users.
When it comes to creating content that’s meant to be shared, SalesForce succeeds like no other. Beyond just the usual company news, SalesForce’s blog highlights tweets of the week from their online community, interviews with influencers in a number of different verticals, and even offers easily-digestible tips on improving lead generation.
Quite a bit of my non-working life is dedicated to running and Pilates and quite a bit of my closet is dedicated to Lululemon. The Vancouver-based company offers brand addicts a treasure trove of content and tips, including how to find the right yoga mat, tips on washing and caring for gear, and playlists to help you run that half marathon with a little pep in your step.
Hey, wait. What about MY company blog?
These blogs are proof positive that it’s possible for companies to engage with their fans and partners through a company blog. Some key takeaways on making yours great:
- Promote sharing. Notice something in common with the blogs above? All have ‘Like,’ ‘Share’ and ‘Tweet’ buttons. Sharing gets the word out for your news and other interesting content.
- Make your blog a place of real content, not just marketing collateral. Readers will love the side of your company that is an expert, so offer up interesting insights, people, and stories to do with your industry. Beyond just your latest product announcement, also offer readers tips on how to better utilize your product or service.
- Multimedia is your friend. Interesting videos from your last conference? Has your team put together an infographic, or seen one in the blogosphere? Post! Fast Company covered a recent ROI Research study that found 44 percent of survey respondents were more likely to engage with brands if they posted pictures.
By: Stephanie Sibal